Embracing the beauty of textured hair
with ingredients tresses love and make you feel like royalty

Our Black Friday, Small Business Saturday and Cyber Monday SALE EVENT IS HERE. NOW UNTIL 12/1!
*Get a FREE heating cap when you purchase 1 Royal Oil Treatment!
*Get a FREE Beard Tools set when you purchase 2: Beard Oil or Beard Butter!
*$5 OFF Palace Deep Conditioners and Chebe Crown Butters!
(*all products must be added to the cart for promotion to apply*)
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We believe that every hair type is unique and deserves to be treated as such. Explore our recommendations of hair care picks to find the perfect products for your hair type and needs.

Why they're loving us...
"The products smell amazing, my hair felt amazing...my hair wasn't frizzy or heavy the next morning and my curls were HAPPY."- Alexiss
"I love the (Chebe Crown Butter) consistency, super soft and manageable. It gave his hair great sheen also. It did not create build up at all, so it works well with thicker products."- Dee Dee
"My hair is so curly and shiny. Everybody kept saying 'Oh my god, your hair is so pretty'." - Carolyn