Embracing the beauty of textured hair

with ingredients tresses love and make you feel like royalty

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Our Black Friday, Small Business Saturday and Cyber Monday SALE EVENT IS HERE. NOW UNTIL 12/1!

*Get a FREE heating cap when you purchase 1 Royal Oil Treatment!

*Get a FREE Beard Tools set when you purchase 2: Beard Oil or Beard Butter!

*$5 OFF Palace Deep Conditioners and Chebe Crown Butters!

(*all products must be added to the cart for promotion to apply*)

Featured

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  • Handcrafted

    Our hair care products are handcrafted to ensure that we know exactly what goes into them. Every product is made with care and attention to detail to provide you with the ultimate hair care experience.

  • Third-party lab tested

    All of our products that require preservatives undergo thorough cosmetic testing, which includes microbiological/challenge testing and stability testing, to ensure that they are safe and effective.

  • Focusing on what your hair needs

    Some products within our hair care line are designed to cater to different hair porosity levels. By doing so, we help our customers understand what ingredients and techniques benefit their hair the most!

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Need a recommendation? Take our quiz!

We believe that every hair type is unique and deserves to be treated as such. Explore our recommendations of hair care picks to find the perfect products for your hair type and needs.

Why they're loving us...

"The products smell amazing, my hair felt amazing...my hair wasn't frizzy or heavy the next morning and my curls were HAPPY."- Alexiss

"I love the (Chebe Crown Butter) consistency, super soft and manageable. It gave his hair great sheen also. It did not create build up at all, so it works well with thicker products."- Dee Dee

"My hair is so curly and shiny. Everybody kept saying 'Oh my god, your hair is so pretty'." - Carolyn

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